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Executive Management
Steven Eppinger
Founder, President & CEO
 Steven Eppinger is the founder and Chief Executive Officer of Ownersite Technologies, a personal asset management software company, whose products include Ownersite and Home Ownersite. Ownersite and Home Ownersite provide consumers with the Internet’s most comprehensive tools for managing all aspects of the ownership lifecycle of their vehicles and homes.
An Internet entrepreneur by trade, Steve earned his bachelor’s degree in marketing from New York University. A brief stint in software service and sales following graduation led him to predict that the web would become the world’s greatest marketing and social networking tool.
It was with this vision that he created, in 1996, the framework for what would become F150online.com, now the largest late-model F-150 site on the Internet. F150online.com draws in excess of 300,000 unique visitors through over 3,000,000 page views each month and provided Steve with several CRM consulting opportunities with Ford Motor Company. In April 2007, Internet Brands purchased F150online.com and Steve’s exclusive focus became Ownersite Technologies.
The Ownersite concept first occurred to Steve as he worked as a web designer. When the service launched in 1999, it served as a web-based medium on which users could research and find owner’s manuals and warranty information. Today, after years of refinement, Ownersite has become the most comprehensive web-based tool that simplifies vehicle maintenance recordkeeping and increases the safety and value of users’ vehicles.
In February 2008, Ownersite Technologies added to its portfolio with the launch of Home Ownersite. Home Ownersite applies the model of Ownersite to consumers’ largest investment—their personal property—by making it easy to safely and securely record all of the important details of home ownership, including property inventory, tax records, and mortgage information.
A frequent speaker on industry trends, Steve was recently featured as a the keynote speaker on consumer solutions at the 2008 Jefferson Parish Hurricane Preparedness Expo in the New Orleans area, where he spoke about the importance of home inventories and the safe and secure storage of important home documents.
Born and raised in Danbury, CT, Steve currently lives with his wife Christine and their son in Roswell, GA. In addition to improving his golf handicap, Steve is currently training to earn his private pilot’s license. Steve also spends much of his time studying up on the business and financial aspects of the automotive industry and is an active member of the Roswell United Methodist Church, as well as several charitable organizations.
Advisory Board
Ralph Petti
 Ralph Petti, a member of the business continuity industry for twenty-four years, is a certified practitioner and President of RP Risk Advisors, LLC, a risk management consulting firm based in Basking Ridge, NJ.
In a volunteer role as 2008 Chairman of the “Continuity Cares” program, a Continuity Insights sponsored event, Mr. Petti is currently involved in certain activities focusing on the redevelopment of a post-Katrina New Orleans and other cities. A National Board Member of the Contingency Planning Exchange (CPE) in New York, New Jersey and Washington, DC, Mr. Petti recently served as an Executive Board Member of the Association of Contingency Planners (ACP) for their Connecticut and Pennsylvania chapters. He is also a member of the Executive Board for the Mid-Atlantic Disaster Recovery Association (MADRA) and the adjunct for the Northeast Disaster Recovery Information Exchange Group (NEDRIX) for the NY area. He has also served as a Disaster Recovery lecturer for the American Society of Industrial Security (ASIS).
In 2006 and 2007, Mr. Petti received the ACP “Most Valuable Player Award” for his leadership with the Hartford, CT and Philadelphia, PA chapters, respectively. The honor is awarded to commend a distinction in promoting the practice of Business Continuity and Risk Management planning. In 2006, Mr. Petti was also recognized with an ASIS “Certificate of Appreciation” for assimilating Security practices into business continuity as his consulting solutions traditionally focus on a “convergence” of disparate business focuses.
Mr. Petti is also a Member of the Business Continuity Institute (MBCI) in London. As an industry veteran who has been involved in all phases of risk management serving in key management roles at Comdisco, EMC, Veritas, SunGard and Iron Mountain, he is currently serving as a leadership team member and speaker for major business continuity, risk management and security-focused industry groups nationally. He is VOAD Certified (Volunteer Organizations Active in Disaster) by The American Red Cross and has completed his NIMS 700 (National Incident Management System) 2008 certification, sponsored by FEMA.
A member of the disaster recovery industry since 1984, he has seen the transition of this industry go from mainframe systems backup and end-user backup through to today’s comprehensive real-time business resiliency service programs for complex, distributed global architectures. Mr. Petti was a participant in the recovery of his clients from the Loma Preita earthquake in Northern California in 1989, the Manhattan transformer fire (“Black Friday”) of 1990, the Chicago subway tunnel flood of 1992, countless hurricanes, US power blackout and terrorist events and the 1993 and 2001 World Trade Center tragedies.
On the first anniversary of Hurricane Katrina, Mr. Petti received several citations from Louisiana officials for his efforts in supporting the people and businesses of the Gulf Region after the tragedy of Hurricanes Katrina and Rita. Mr. Petti has continued his role in the Gulf Region with the “Continuity Cares” program. In 2006, he was invited to Washington, DC to lend his support to encourage the reconstruction of levees. He met with Senator Mary Landreau (D-LA), Senator Trent Lott (R-MS), Senator John McCain (R-AZ), Senator Lisa Murkowski (R-AK), U.S. Rep. Rodney Frelinghuysen (NJ-11) and other Louisiana politicians.
In 2007, Mr. Petti was published in the Washington Post and the Philadelphia Business Journal. He has also been featured in the New York Law Journal, Disaster Recover Journal, Computerworld and other publications. He was a guest on WWDB-AM radio in Philadelphia in 2007 and SIRIUS Satellite Radio in 2008. He has presented or assisted at DHS, FEMA, CI, CPM, ACP, CPE, DRJ, ASIS, ISSA, NEDRIX and Chamber of Commerce events in several states including Louisiana, Florida, California, Nevada and others.
Mr. Petti holds a Bachelor of Arts degree with dual concentrations in Business and Political Science from Rutgers College and has also completed graduate course work at Syracuse and NYU. In 2005, he was named by NJ Countryside Magazine as “One of Six New Jerseyans We’re Proud To Know” for his efforts as Chairperson with the American Cancer Society’s “Relay For Life” event, raising almost $1MM locally.
Pete Canalichio
 Pete Canalichio’s “crisis-tested leadership skills” were forged not in a battle with the competition or a challenging business turnaround—although he has certainly excelled in those arenas—but in the dark skies above the Pacific Ocean as he flew a military jet aircraft whose engine had caught on fire. Clear-headed and decisive under those extraordinary circumstances, he has applied that same leadership style to every challenge and opportunity he has faced in a distinguished executive career with such firms as Coca-Cola and Newell Rubbermaid.
Most recently General Manager of CardScan, a $20 million global technology business unit of Newell Rubbermaid, Pete delivered both quick wins and strategic long-term growth while rejuvenating the organizational culture. In a prior role directing Newell Rubbermaid’s global licensing program, he earned the corporate MVP award for more than doubling royalty revenues and wholesale sales in just two years.
Previously, as Business Development Director at Tula Communications, Pete spearheaded an aggressive pursuit to become Samsung’s agency of record for its pioneering Olympic Torch Relay sponsorship—elevating both Samsung and Tula into world-class ranks in Olympic marketing. Pete has deep expertise in Olympic and sports marketing through prior positions with Coca-Cola, where he directed sponsorship activities in conjunction with the Salt Lake, Nagano, and Atlanta Games. He also negotiated numerous sponsorship and licensing agreements with high-visibility athletes and professional sports organizations, including MLB, NHL, NASCAR, and the World Cup.
Before transitioning to marketing and licensing arenas, Pete earned his MBA from the University of North Carolina and was recruited into the global finance unit at Coca-Cola. He rose quickly to managing $32 billion in transactions yearly as Treasury Operations Manager in London and built a strong foundation of business skills and diverse experiences within the world-class company. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.
After graduating from the US Naval Academy, Pete was an award-winning Naval aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. With the absorption of his business unit into a larger organization at Newell Rubbermaid, he is currently seeking his next challenge—an opportunity to do what he does best, provide decisive and strategic leadership to win the tough battles of global business competition.
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